Li Ning is one of the leading sports brand enterprises in China. For LI-NING's business is sports goods, so a huge sports shoes is used as the main body in the comic, which highlights its industry attributes; In 2008, Mr. Li lit up the Olympic flame brilliantly, so the picture of "Bird's Nest" is made for the background; The leaders of company grab the rope and climb. It is on behalf of the nature of LI-NING Sports, as well as the spirit of going beyond.